Apple has simplified the name of its popular streaming service, Apple TV+, by making a significant change. The company will now refer to it as “Apple TV.” This move aims to eliminate naming confusion and make the brand more understandable. The name change is considered a logical step considering general trends and user habits in the industry.

All Apple TV products will be united under a single name

The name Apple TV+ emerged at a time when many streaming services were adding “plus” to their names. However, this naming didn’t fully catch on among users. In everyday conversations, many people preferred simply “Apple TV” rather than “Apple TV+” when referring to the service. Furthermore, even in written content, the use of different terms like “Apple TV Plus” and “Apple TV+” posed a problem for brand integrity. The new “Apple TV” name eliminates these inconsistencies, creating a clearer and more memorable identity.

The timing of this name change is also quite strategic. Apple is expected to introduce a new Apple TV 4K hardware soon. The launch of the latest hardware, which was last updated in 2022, will provide a perfect opportunity to announce the new brand identity. Since product launches attract significant attention from both the media and consumers, Apple can leverage this attention to introduce the new “Apple TV” brand to a wider audience. Furthermore, the fact that the Apple TV app has already been highlighting Apple’s own original content for some time supports this name change.

Interestingly, while the name change has been officially announced, it hasn’t yet been implemented on every platform. Apple’s website and the Apple TV app still use the term “Apple TV+.” This suggests that the company is planning a comprehensive transition with the new hardware launch, likely including a new and vibrant logo. This will allow Apple to offer a single, unified “Apple TV” brand across all platforms, providing a more consistent experience for users.

This simplification of Apple’s streaming service is seen as a significant step towards making the brand more recognizable. What are your thoughts on Apple’s name change? Do you think removing the “+” suffix from the service’s name is a good decision? Share your thoughts with us in the comments.