ASUS Business Turkey Achieves 136% Growth in Corporate PC Market
ASUS Business, the specialized corporate solutions division of the global technology leader, announced a remarkable 136% growth in its Turkish market share over the past year. By delivering AI-driven hardware and comprehensive business solutions, the company has successfully expanded its influence across public, educational, and healthcare sectors. During a recent event, the organization unveiled its next-generation ExpertBook series, reinforcing its commitment to supporting enterprises through the ongoing transition away from Windows 10. As part of its strategic roadmap, ASUS aims to establish itself as one of the top three corporate PC providers in Turkey by 2028, leveraging high-performance technology to drive digital transformation.
- ASUS Business increased its corporate PC market share in Turkey from 4.5% to 11% within one year.
- The company achieved over 5 million units in global corporate sales, marking a 61% year-on-year increase.
- ASUS designated Turkey as a pilot market to test new organizational models and regional growth strategies.
- The ExpertBook Ultra laptop integrates advanced AI capabilities to support enterprise-level productivity and security.
Global Sales Figures Exceed 5 Million Units
The corporate segment now accounts for approximately 54% of the global computer market, making it a critical area for strategic investment. ASUS Business has positioned itself as a primary player in this transformation, reporting a 61% increase in global sales. In Turkey, this momentum is supported by a significant organizational restructuring that prioritizes the country as a vital hub within the EMEA region. By fostering a vast ecosystem of distributors and system integrators, the firm has strengthened its presence among both small-to-medium enterprises and large-scale corporations.
The local market expansion underscores the strategic importance of Turkey in the global ASUS Business growth strategy.
Market Challenges Are Met With Proactive Growth
Despite forecasts suggesting a 20% contraction in the Turkish computer market for 2026 due to rising component costs, ASUS Business continues to outpace industry trends. The company distinguishes itself through long-term service agreements, including five-year warranties and on-site support, which assist firms in optimizing their IT expenditure. These investments ensure that hardware remains a durable asset rather than a short-term cost, fostering long-term partnerships with major Turkish institutions.
The AI PC Era Redefines Workplace Productivity
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The end of Windows 10 support and the rise of hybrid work models have triggered a massive hardware refresh cycle. Industry experts anticipate that millions of devices will soon be replaced by machines capable of handling complex AI workloads. ASUS Business interprets this shift as a fundamental change in how companies operate, moving beyond simple hardware upgrades to provide AI-integrated platforms that enhance workflow efficiency.
Future Targets Focus on Market Leadership
ASUS Business Turkey Country Manager Ibrahim Barut emphasized that the company aims to become a top-tier provider by 2028. By focusing on sustainable growth and expanding its portfolio, the firm intends to maintain its double-digit market share while spearheading regional innovation. The launch of the ExpertBook Ultra, a device featuring Copilot+PC support and Intel Core Ultra processors, serves as the centerpiece of this vision. With a 990-gram chassis and advanced security features like post-quantum cryptography, the device is designed to secure critical business data against future threats.
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