In a significant move to bolster online safety, Google has announced the deployment of machine learning models designed to estimate users’ ages across its platforms. This initiative aims to provide age-appropriate experiences, particularly safeguarding users under 18.

The technology, currently being tested in the United States, analyzes existing user data, including site visits and video watch habits, to assess a user’s age. If the system suspects a user is under 18, Google will adjust their settings accordingly and offer age verification options via selfie, credit card, or government ID. Safety features like SafeSearch will be applied, and inappropriate YouTube content will be restricted for underage users.

This development aligns with recent legislative actions, such as the Kids Online Safety Act (KOSA) and COPPA 2.0, which emphasize the importance of protecting minors online. Google plans to expand this technology globally and offer parents more control over their children’s digital activities, including contact management and payment card setup in Google Wallet. Additionally, teenagers will gain access to educational and organizational tools like NotebookLM and Learn About AI.

Google’s initiative reflects a broader industry trend, with companies like Meta also employing AI to monitor user age. These efforts underscore the tech industry’s commitment to creating safer online environments for younger users.