Meta’s newly launched video editing app, Instagram Edits, reached a total of 7.1 million downloads in its first week. While 1.2 million users downloaded the app on iOS, the number reached 5.9 million on Android.

Instagram Edits has been downloaded by 7 million people

The total of 7.1 million downloads demonstrates the app’s rapid start in the social media world. Instagram Edits offers comprehensive editing tools completely free of charge.

Users can access features such as clip trimming, merging, adding voiceovers, automatic subtitle generation, video effects, animations, and animated stickers without paying any fees. All these functions stand out significantly when compared to powerful competitors like CapCut and Canva.

According to data released by Meta, the app made a remarkable debut in its first week. CapCut, which was launched in 2020 and gained huge popularity among TikTok users, has reached 1.22 billion downloads to date.

Based on this data, we can say that Instagram Edits has significant potential despite being very new. It is reported that the number of downloads for the app is rapidly increasing through word of mouth. Edits will increase competition in the video editing market while making video editing tools more accessible.