Meta stated that creators at Facebook can now monetize their videos using licensed music. Thanks to this feature, called Music Revenue Sharing, both content creators and music rights holders will be able to earn money.
Creators have to meet certain standards to generate revenue
According to the statement, if a creator uses licensed music that is 60 seconds or longer in a video he shared on Facebook, he will start earning money from that videos thanks to in-stream advertising revenues. The company did not elaborate on the details, but the creators announced they would receive a 20% revenue share from some videos.
Meta said in a statement that this feature is leading the way in both the music industry and social media platforms, and no other platform offers a revenue model to creators of this scale. Creators who want to monetize Music Revenue Sharing must meet Facebook‘s in-stream advertising requirements and monetization eligibility standards. Also, the song used in the video must be included in Facebook’s Licensed Music library.
Meta also stated that the videos shared must be at least 60 seconds long and have an image in the video. When creators share the video, they will receive a notification in the Creator Studio and Support Inbox to let them know if the video is eligible for Music Revenue Sharing. When revenue is generated from the video, a notification will be received, and it will be possible to see how much the revenue is.
This feature, available in the United States, is expected to be available in other countries in the coming months. Meta also announced that it would continue to work with music partners to expand the Licensed Music library to include more licensed songs. Available songs include popular hits from artists such as Post Malone, Tove Lo, Grupo La Cumbia, Leah Kate, and Bicep.