Bad news for those who play games on Netflix! When you visit the help center page for Netflix games, the first item states: “No ads. No extra fees. “No in-app purchases.” But Netflix is looking for new ways to generate revenue. Unfortunately, these three promises will not be fulfilled anytime soon. Here are the details…
Netflix is ending the era of free games!
Netflix executives are determined to make money from the mobile games they have been giving away for the last two years. For now, every game on Netflix Games is completely free for all subscribers. Netflix even retroactively removed all in-app purchases and ads from some of these games before relaunching them as part of the service. Even if you want, you cannot pay for more levels or new characters. However, Netflix will soon put an end to this situation.
Netflix executives are planning to reintroduce in-app purchases to start turning a profit from games. It also wants to charge for larger versions. Officials have even floated ideas like placing ads in games on the Standard plan with ads for Netflix subscribers.
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It wouldn’t be the first time Netflix has reversed course on its long-standing policy. The company resisted advertising for years. But after growth stalled, he quickly implemented an ad-supported plan. The same was true of Netflix’s restrictions on password sharing.
In-app purchases are very important for the gaming industry. Free-to-launch games with IAP, such as Honour of Kings, PUBG MOBILE, Pokemon Go, and Genshin Impact, earn hundreds of millions of dollars each year through these transactions alone. For Netflix, the shortest way to make money from games will be to bring back in-app purchases.
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