OpenAI has officially started testing ChatGPT ads, a significant move that will directly impact the experience for users on its free tiers. According to a recent announcement, this new initiative aims to create a sustainable revenue model while continuing to offer broad access to its powerful AI technology. This development marks a major shift in the world of artificial intelligence, potentially changing how users interact with free AI tools.
Which Users Will See ChatGPT Ads?
Initially, the new ad placements are being tested with a select group of adult users in the United States. This change will primarily affect individuals using the ‘Free’ plan and those subscribed to the $8 per month ‘Go’ plan. However, premium subscribers with Plus, Pro, and Enterprise packages will not see advertisements for the time being. OpenAI states that this strategy is designed to keep the platform accessible to a wider audience without a subscription fee.
This development marks a new chapter for the popular AI chatbot, balancing monetization with user experience. The company is proceeding cautiously to ensure the introduction of ads does not disrupt the core functionality that has made ChatGPT a global phenomenon.

How Will Ads Appear in Conversations?
OpenAI has emphasized that the ads are designed to be non-intrusive. They will typically appear at the bottom of a conversation and will be clearly labeled as ‘sponsored’ to maintain transparency. Furthermore, these ads will be contextually relevant. For example, if you are planning a vacation, you might see small promotional boxes for accommodation or transportation services. The system will only trigger an ad if it relates to the ongoing discussion.
The company also addressed privacy and neutrality concerns head-on. OpenAI guarantees that advertisements will never influence the AI’s responses. The model will continue to provide objective answers and will not recommend a brand simply because it is an advertiser. Additionally, user data will not be sold to advertisers, and ads related to sensitive topics will be prohibited. Users will also have the option to dismiss ads and inquire about why they were shown a particular promotion.
So, what are your thoughts on the introduction of ChatGPT ads? Share your opinions with us in the comments below!

