Social media app TikTok has introduced a special “refresh” feature to its “For You” feed. TikTok, which is very popular especially among young people, brings you content you might like. It uses one of the most advanced algorithms in the world for this. However, people’s interests change over time. It takes serious time to diversify the algorithm again or direct it to a different field.
Refresh is an option to start fresh on TikTok
Aware of this, the company has taken a step for those who want to make changes to the algorithm or the “For You” feed, or in other words, those who want to make a fresh start. As part of this step, a “refresh” feature was introduced for the feed. This feature, which will soon be activated for everyone, refreshes the algorithm by forgetting your old likes when it is activated and starts to bring you completely new things. This renewal process, which is done from the settings, seems to be very pleasing to many users.
According to the company’s statement, this renewal process does not unfollow the following accounts. In this respect, the algorithm may continue to bring your old likes to you through the following accounts. In this context, it may make sense to unfollow all followed accounts for a complete change. So how exactly does TikTok customize the For You feed? How does the algorithm work here? The previous statement from the company on this subject was as follows:
“TikTok For You feeds enable people to discover an incredible diversity of ideas, creators, products, and entertainment. Our system recommends content by ranking videos based on a combination of factors based on your activity on our app, which includes adjusting for things you indicate you’re not interested in. The goal is to serve a range of relevant and entertaining content. Our recommendation system is powered by technical models, so we tried to make the technical details more easily understandable by breaking down reasons like:”
- User interactions, such as content you watch, like or share, comments you post, or searches
- Accounts you follow or suggested accounts for you
- Content posted recently in your region
- Popular content in your region