After Elon Musk, important changes are taking place on the Twitter platform. In the new era, the focus is especially on “monetization”. As it was revealed today, Twitter is making an offer to businesses to sell its “gold” verification for $1,000 per month. The platform has begun sending internal messages to some companies.
Twitter opens another revenue door for itself with gold verification
Twitter is offering $50 per account to give the gold verification to other accounts linked to the parent company account. It also lets companies add badges showing miniature versions of their Twitter profile pictures to accounts belonging to employees, executives, and anyone else associated with the brand, just like the tiny Twitter logo on Twitter product manager Esther Crawford’s profile. As you know, Musk, who has been selling the blue checkmark on “Blue” for a while in order to make money on individual accounts, seems determined to try every way to extract the 44 billion dollars he gave to Twitter. Also, make the platform profitable.
For example, Elon Musk came to the agenda with the post below. According to this post, account holders who purchase a Twitter Blue subscription will start to receive a share of the company’s advertising revenues. This will only apply to ads that appear between replies to posts. From the beginning, Musk has wanted to make Twitter a place that both makes and earns money. With this step, Musk wants to increase the effectiveness of accounts with many followers. Because according to Musk, many people with many followers do not actively use their accounts, so a significant potential is missing.
Giving a share of the advertisements shown between the replies can ensure more active use of the platform. Previously, it was reported that developers will have to pay to access the Twitter API as of February 9. No price information has been given for this access for now.