Google is experiencing perhaps its most active year in terms of bringing innovations to the YouTube platform. The company, which comes up with many innovations on both mobile platforms and the web version, is striving to increase community interactions this time. Here are the details you need to know about this innovation …

YouTube to increase engagement with new feature

YouTube has begun testing a voice response feature to allow users to build a more intimate connection with creators through comments. This feature, which is currently only being tested with certain creators, will allow voice responses to comments instead of written responses.

The working logic of the system is quite simple: Creators in the test programme will see a sound wave icon when they try to reply to a comment. By clicking on this icon, they can record their responses in their own voice and share them in the comment section. So, when you make a comment, it will be possible to listen to the manufacturer’s voice response. Moreover, it is also possible to leave interactions under the voice responses…

YouTube explained that this new feature aims to allow users to interact with creators in a more personalised and real-time way. However, some users believe that such voice responses are impractical. While reading the written version of the comment is often a faster solution, both reading the comment and listening to the audio may require extra effort.

Let’s add one last detail about this new feature: YouTube will add a translation button under these audio recordings. In this way, you will have the opportunity to read audio recordings in languages you do not know by instantly translating them into your own language.

What do you think about these new features? Do you think YouTube’s voice response feature is useful or a little unnecessary? Don’t forget to share your comments!