Volkswagen has launched an aggressive plan to make electric vehicles (EVs) more affordable. While EV prices continue to rise, the German automaker has decided to introduce a budget-friendly model that could disrupt the industry. The company announced that it will unveil an entry-level electric car based on its ID. Life concept next month. If everything goes according to plan, the new model will start at just €20,000 (approximately $20,800).
Volkswagen Targets the Price-Performance Segment
With this price tag, the new Volkswagen model could become one of the most affordable electric vehicles on the market. Currently, the Nissan Leaf starts at around $28,000 in the U.S., while Volkswagen’s most affordable EV, the ID.4, costs nearly $40,000. This huge price gap positions Volkswagen’s new model as a game-changer.
The company has not officially confirmed the model’s name, but leaked images and design sketches suggest the name “ID.One.” Felix Hamer, a well-known industry insider, recently shared an image on social media claiming that the upcoming model will indeed be called ID.One.
What to Expect from ID.One?
Volkswagen plans to launch the ID.One in 2027. This model will serve as a production-ready version of the previously introduced ID. Life concept. The new EV will be built on company’s modular battery platform, similar to the existing ID.4 and ID. Buzz models.
With a significantly lower price point, ID.One could attract buyers looking for an affordable EV without sacrificing quality. Volkswagen aims to make EVs accessible to a broader audience, challenging competitors in both the European and global markets.
How Will the Market React?

Volkswagen’s decision to introduce a $20,000 electric car could reshape the EV industry. The model’s affordability may push other automakers to lower their prices, increasing competition in the growing EV sector.
Analysts expect strong demand for ID.One, especially in regions where electric cars remain expensive. The global automotive market now waits to see if Volkswagen’s bold move will set a new industry standard.
Do you think Volkswagen’s budget-friendly EV will shake up the industry? Share your thoughts in the comments!