According to the latest data shared by Counterpoint Research, Apple achieved its highest monthly market share in its history. The primary driver behind this historic success was the iPhone 17 market share increase. In October, the tech giant managed to command a record 24.2% share of the global smartphone market.

Reasons for the iPhone 17 market share increase

In October 2025, Apple’s global smartphone sales increased by 12% compared to the same period last year. This growth was driven primarily by strong demand in the United States and China. The features offered by the new series attracted user attention and boosted sales figures.

The data clearly demonstrates that the new series’ performance is significantly better than the iPhone 16 family. The standard iPhone 17, the base model, in particular, stood out as the device with the strongest year-over-year growth. Users showed greater interest in the entry-level model this year than ever before.

Analysts predict that this momentum will continue throughout the remainder of 2025. Apple is expected to break a new profit record in the fourth quarter of 2025. It’s also predicted that the company will rise to the “leading brand” position throughout the year and finish 2025 at the top of the rankings.

So, what are your thoughts on the iPhone 17 series? Share your thoughts with us in the comments!