Analyst Ming-Chi Kuo has reduced his iPhone shipment forecast for 2024. Previously estimating around 220-225 million units, Kuo now expects only 200 million units to be sold this year. This reflects the claim that the iPhone 16 will not introduce groundbreaking features.
If Apple GPT fails, things could change
Additionally, Apple aims to compensate for lost ground by introducing artificial intelligence capabilities with iOS 18. They plan to provide a significant update to Siri with the Neural Engine included in the A18 chip. However, Kuo emphasizes the need for Apple’s productive AI services to gain significant momentum.
If Apple fails in its artificial intelligence move, it will suffer a major setback. The list of the most valuable companies, followed by Microsoft and NVIDIA, could be reshaped.
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For instance, NVIDIA is making significant investments in artificial intelligence and technologies like DLSS. The company possesses GPU and chip designs that power many artificial intelligence and machine learning models.
It is expected that Apple will showcase its new artificial intelligence model, dubbed “Apple GPT,” at WWDC 2024. The chatbot is anticipated to be first distributed with the iPhone 16 series. Apple needs to aggressively pursue its AI plans to maintain market dominance.
