Volvo has made an important decision by deciding to completely withdraw from the station wagon segment. The company’s CEO Jim Rowan stated in a statement that consumer preferences have shifted to SUV models and station wagon production is not sustainable in terms of cost. Due to declining demand, Volvo is focusing more on the sedan and SUV segments, aiming to increase its competitiveness in these areas.
Volvo officially stops Station Wagon production
Following this decision, it is not yet clear when the V90 and V60 models currently in Volvo’s product range will be discontinued. However, the company announced that it will continue to develop off-road orientated versions, especially Cross Country. For example, the Cross Country version of the EX30 will be an important part of Volvo’s new strategy.
The company’s withdrawal from the station wagon segment has once again revealed the intensity of competition in the car market. On the other hand, BMW and Audi continue their presence in this field by making big investments in station wagon models.
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For example, BMW recently launched a high-performance station wagon model such as the M3 CS Touring, while Audi maintained its claim in the segment with the new generation A6 Avant. Instead of competing in this field, Volvo prefers to invest in segments where it is stronger by directing its resources to SUV and sedan models.
So what do you think about this issue? Do you think Volvo’s new strategy will be successful? You can share your opinions with us in the comments section below.
