The next Grand Theft Auto game will undoubtedly redefine the dynamics of the industry. Although the prices of high-end games today are fixed at $69, it is rumored that GTA 6 may come with a $100 price tag. This shows that a new page will open in the gaming world.
GTA 6 price could be 100 dollars
Take-Two Interactive, the parent company of Rockstar Games, thinks that pricing may change with GTA 6. Implying that game prices remain low compared to production costs, Take-Two may try the $100 price in this context.
Michael Dawes, President of Baldur’s Gate 3 developer Larian Studios, made a similar statement. Accordingly, he said that developers expect Rockstar to take the first big step in pricing.
Increasing development costs due to inflation have led to the closure or downsizing of studios. In this context, Dawes does not believe that profit can be made by keeping games at $69.
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Of course, it is possible to say that some big studios have exceeded this price tag by releasing various versions. For example, Ubisoft, Avatar: Frontiers of Pandora for $129.99. However, the game’s standard pricing started at $69.
GTA 6’s pricing decision could usher in a new era in high-end gaming. We’ll see if Take-Two and Rockstar will test a $100 price point when it launches on PlayStation 5 and Xbox Series X/S in the fall of 2025.
